News

Price Comparison Capabilities Keep Students Shopping at Local Bookstore
Nebraska Book Company and Campusbooks.com Deliver
Local Bookstore Prices over the Internet and Mobile

Lincoln, Nebraska
Monday, Aug. 30, 2010

Nebraska Book Company (NBC) today announced a unique partnership with Campusbooks.com to make local bookstore textbook rental pricing available on the Internet through a price comparison channel. Students can search Campusbooks.com by school or zip code and find textbook rental inventory from local college bookstores included in the results.

"The local college bookstore offers students a number of unique benefits over renting textbooks from online companies," said Mike Kelly, senior vice president, textbook division, Nebraska Book Company. "By renting through the local bookstore, students can acquire their textbooks at competitive prices, are guaranteed the rental is the correct book and returns are dramatically easier than renting online - just drop it at the store. Through our partnership with Campusbooks.com, we empower students to ensure they are getting both the best price and most convenient option available in the marketplace."

College bookstores that utilize the NBC Textbook Rental Partnership solution are able to now compete more aggressively with online textbook rental companies. This innovative textbook rental model allows stores to maintain or increase margins, relieves stores of risk commonly associated with traditional rental models, does not require multiple-term adoptions from faculty and is easily managed by NBC's retail management systems. And now, with the flip of a switch, bookstores participating in the program will be able to further promote the value of the bookstore through online price comparisons.

"Many students will benefit from buying their books at a local bookstore - considering local options when making a buying decision is important to the students' overall college experience," stated Jeff Cohen, chief executive officer, Campusbooks.com. "Our unique technology, in cooperation with Nebraska Book Company, Inc., enhances the students' ability to compare online with local bookstore prices via the Web or Smartphone, helping the student see the value of the local store."

College stores utilizing the NBC Textbook Rental Partnership solution along with NBC's WebPRISM® ecommerce platform can instantly add the Campusbooks.com price comparison functionality at no additional charge. Qualifying stores should contact Nebraska Book Company's CampusHub® Support Team for more information.

About CampusBooks.com
CampusBooks.com was founded in 1998 and has evolved into a leading comparison-shopping website. The Campusbooks.com website is viewed by over 3 million students and their iphone and android application have been downloaded by over 40,000 users. Our price comparison including new, used, rental, ebooks, local and libraries is the most comprehensive in the industry. Additional information about Campusbooks can be found at www.campusbooks.com.

About Nebraska Book Company
Nebraska Book Company began in 1915 with a single bookstore near the University of Nebraska campus but now serves millions of students through its network of more than 280 stores located across the country. Our Textbook Division serves more than 2,500 bookstores through the sale of nearly seven million textbooks, and our Complementary Services Division has installed more than 1,800 technology platforms and e-commerce sites. Additional information about Nebraska Book Company can be found at the company's website: www.nebook.com.

Contact:
Sue Riedman
Vice President, Corporate Communications
Nebraska Book Company
402-421-0450
sriedman@nebook.com

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